Why Your Business Needs Facebook Live
May 1, 2016
This is the year that LIVE video went mainstream. While it’s been out for a couple of years with platforms like Periscope, Meerkat, Beam, and others, including Snapchat – what LIVE video really needed was a larger distribution network. That network came this past Spring when Facebook opened its LIVE streaming service to the public. It’s now time for your business to take advantage of this unbelievable marketing tool.
One of the best features of FB LIVE is that it’s free to use. It is by far the #1 way to engage with your audience and bring them the best value. FB LIVE allows you to deliver content in a “behind-the-scenes” format that customers love. There are a ton of FB LIVE strategies that can help grow your business and create customer engagement at scale.
How do you know if FB LIVE is right for you? Why should you start doing LIVE video now?
Here are four reasons why your business should be using FB LIVE.
- Engaging Conversations with Followers: FB LIVE is the best way to interact with viewers in real time. You can answers questions, hear what’s on their minds, and view their LIVE Reactions to gauge how your broadcast is going.
- Reach New Audiences: People love video. Your current followers will be able to watch your feed directly in their Newsfeed, and the format allows them to easily share with their friends – inviting more people over time to watch your broadcast.
- Instant Connectivity: Followers can receive notifications when you go live so they know to tune in to your broadcast when at just the right time.
- Be Yourself: Facebook Live has some great creative tools like filters that allows you to customize your stream to fit your personality.
“I love using Facebook LIVE. As a teaching professional it gives me another way to connect with my students and keep them engaged. It’s not uncommon for me to do a quick LIVE session about bunker play – then get a few lessons scheduled to expand on my LIVE video tips – it’s been a fun and easy tool to use in my business.”
-Rob Stocke, PGA Director of Instruction
FB LIVE streaming has opened the door to an entirely new world of opportunities for growing your business/brand.
Quick Tips: Use FB LIVE to share quick tips and course conditions with followers
Q & A: Answer questions from followers about topics they want to discuss
Nighttime Clinics: Broadcast your own version of swing tips for followers
Merchandise: Show new merchandise that just arrived, and explain how it benefits your customers
Hidden Moments: Show the “behind-the-scenes” of staging the cart fleet for a big tournament, or writing calligraphy, or what it looks like sitting in the range picker
The possibilities are endless, and it allows you to give the customer a new perspective as to the business – making them more loyal and invested in the services you provide. You can see how many people are watching, view their names and read their comments – all in real-time.
When your FB LIVE session is over, it automatically saves to your Facebook timeline. You can then share it, tweet it, embed it, link it, or delete it – you have full control.
We encourage you to trying FB LIVE for your business.
***This article first appeared in the Digital Business section of PGA Magazine.