The Audio Blog
August 1, 2019
We've all heard the advice that "everyone (business) should have a podcast." Most people feel overwhelmed by a statement like that and feel that they won't bring enough value to warrant recording an entire podcast. I would like to help solve that problem, by introducing you to the audio blog. When people think of podcasting they usually think:
"What would I talk about?"
"My life isn't that interesting"
"I can't compete with Serial"
"I can't get the guests that Joe Rogan can"
While some (or all) of those thoughts may be valid concerns, I suggest looking at solving this problem in a slightly different way through audio blogging. It's actually a pretty easy concept, and structured just like its big brother the audio book. You simply take the blog articles you have written and record them! I believe this is the next natural progression in podcasting because it solves many of the problems people face when it comes to getting started. If you have a blog, you have already completed the hardest part - creating original content. Now it's a matter of repurposing that written content in audio form and giving it life. It's the same way that people enjoy when an author of a book reads it aloud for something like Audible.
The audio blog solves many issues and provides writers with an entirely new outlet for their ideas.
The online publishing platform Medium offers a similar feature, but it is restricted in the sense that they control what articles they want in an audio format. Their editors will reach out to you and they will record it. I'm suggesting that you have greater control and record your own content.
If you are a good writer, but poor at improv - then this format allows you to hack the podcasting platform and reach a greater audience. I can easily see (or hear - small pun) the day when scientists publish their research papers in a journal, then turn around and record themselves reading that same paper for a podcast. I can see aspiring authors publish their book in episode form, reading a chapter a week to bring awareness. Can you imagine the popularity if George R.R. Martin read a chapter from A Song of Ice and Fire each week? Podcasts allow the authors to add greater detail, clarity and value without having to think on the fly and try to be entertaining like a Joe Rogan or Tim Ferris.
I started a podcast back in 2013 titled "The Big Golf Show" - the idea was a show that talked about technology, marketing and business in the golf industry. It was an interview / conversation type podcast and we got some really big name guests like Gary Vaynerchuk, Bobby Clampett, Chip Beck and Bob Ford. It was a big success and received some great reviews from the industry but we stopped after the second season because it was just too much work to keep up with (my business partner and I were running two startups). I think many people fall into this category - they struggle to get into a groove and are pressured to keep producing better content each year.
My podcast, Nick Ondrako: Recorded will be a mixture of improv, guests and audio blogs - that fits my personality much better. The way I'd recommend structuring an audio blog is something like this:
- Read my blog article (verbatim)
- Expand on my thoughts
The audio blog solves many issues and provides writers with an entirely new outlet for their ideas. It makes it easier to share your ideas across a different group of people that would of otherwise have not been exposed to your content. If you're wanting to expand your reach or are struggling to find better distribution for your content I suggest giving audio blogging a try.